A Supporter of Independent Music
First things first, I am not a musician. I have no musical ability or talent. But I am a fan and a huge supporter of independent music since the early 2000s. Before music marketing, I spent 4 years working with over 30 different small businesses to handle their online marketing needs. Your Song Your Story came about from combining my love for independent music and my expertise in online marketing to help musicians excel on the independent route. Music has saved my life and gotten me through rough times in life so that’s why I decided to make that transition, even though I knew nothing about the music industry at the time.
By emphasizing a strong online foundation and knowledge of the music business, I want artists to feel confident and empowered about their potential to grow a fan base, lose the need for a day job and sustain a career in music.
As you know, it’s not easy to make in the music industry, let alone as an independent. But as my blog as a guide, I want to provide you the best chance to make a living off your passion. At its core, being an artist is not about selling songs or albums, it’s about building relationships through emotional, personal connections with your fan base. You have a story and message to tell and you want your fans to be a part of it. I want to help you make a positive impact by creating the soundtrack for the different moments in their lives.
I’ve been fortunate enough to surround myself with musicians and understand the struggles of an independent artist. The content I create through this blog is from my experiences and observations working with musicians directly. Since starting in 2016, I’ve had a hand in almost every aspect of a music career, except the making of music itself. This includes booking, performance contracts, planning music releases, producing social media content, tour management, photography, videography and online marketing. As I continue to get more acclimated in this industry, I want to share my experiences, useful insights and strategies to help you succeed.
What I hope to accomplish through Your Song Your Story?
Although I don’t discriminate the type of artists I want to help through this site, my ultimate goal is to attract and collaborate with artists who share similar values, beliefs and worldviews. Not all independent artists will share my perspective and that’s okay. This resource is for anyone that finds use out of it regardless of the type of music you do.
My end game is to influence some form of systemic change that promotes environmental and societal sustainability, social equality and benefit to all life on this planet. I’m a big advocate for positive change, not just as a society but more importantly, on an individual level as well. I feel that music and video are powerful mediums that can be leveraged to accomplish this, which is why I chose to focus on music specifically. We are living in delicate socio-economic conditions that require drastic change for our survival on this planet.
On a personal level, independent music played a major role in my own personal development and shaping my current worldview and belief system. It’s what led me to question the status quo, become aware of our societal indoctrinations and think critically. It is only until we can shed the false perceptions of ourselves we create from our insecurities and realize the beauty and potential we have within us that we can start to positively influence others around us.
For me, focusing on independent music artists is a “means to an end” of the change I want to see in the world.
Through this site, I hope to build a network of artists and musicians who promote positivity, raise awareness of injustices and influence social change. One day I hope to somehow bridge the gap between indie music artists and nonprofits as a way of making real social and environmental impact. The first cause I want to tackle is homelessness.
Lastly, as someone who’s interested in health optimization and biohacking, I aspire to be a health coach for artists so they can live to create art and social impact for as long as possible.